Having a strong email marketing strategy is one of the most cost effective ways to reach and connect with your audience.
Don't have the time, tools, or resources to create and manage a successful on-going email marketing strategy for your business? No worries, I am here to help!
Let's work together to map out and execute a killer communication strategy that will turn leads into customers and keep your existing customers coming back for more!
An effective email communication strategy has many moving parts, it is something that evolves and grows as your business grows.
Whether you need a setup from scratch, a strategy refresh or just have a special email marketing project in mind that you can't seem to get to or know where to start, I've got your back!
Email List Building
- Sign up forms to promote list growth from your website, blog and social media
- Confirmation page optimization
List Setup & Configuration
- Customer Tagging
- Setting up customer segments and groups
- Branded email templates tailored to your specific communication strategy
- Preparing and updating a content calendar
- Leveraging of content from blogs and social media posts
- Product launch email sequence planning
- Subject Line Testing
- Time of day, day of week testing
- Template design testing
Tracking and Reporting
- List growth and attrition
- Email send and delivery rates
- Email engagement rates (opens, clicks, site visits, conversions, revenue)
Advanced Email Marketing Strategies
- Welcome Series
- Abandon Cart email(s)
- Win-Back email campaigns
- Workflow automation
I specialize in email marketing services with Mailchimp and ConvertKit but I love working with and learning new systems so if you prefer a different system lets discuss it.